We start by identifying competitive market trends in materials, textures, colors, graphics, and specialized products within the specified industry. We then identify related cultural trends targeting specific demographics.

We loosely arrange our research into groups, giving us an organized overview and starting to point to develop our forecasting theme. A ‘look book’ of theme options is given to our clients, allowing them to identify which aesthetic and concept direction will best suit each particular project.

Once the basic themes are decided, we design mood boards to help inspire the process and keep the project vision cohesive. Arranging these boards into separate categories based on silhouettes/ shapes, materials, colors and graphics allows adjustment to individual aspects of the project without distracting from the project flow.

Mixing the product specifications with focused themes, we begin sketching and exploring new concepts that will have profound impact on the market and excite consumers. Through the process of design, review, edit, design, review, edit, we see out the best possible outcome for each project that we approach.

Once the design had been finalized it is explored in computer-generated 3-dimensional space. From functionality and surface detailing to material application, every nuance and detail of the design is completely visualized. It is presented to the client so all detailing can be perfected before moving to the next phase.

Our team is fully invested in continuing the design process throughout development, ensuring a smooth transition from the original idea to the final product. We believe that getting the details exact in the final stages is what makes a truly remarkable product.

Vision de Lanier is extremely dedicated to creating the absolute best product every time. Our entire team is engaged in collective idea making by introducing a multitude of skills and backgrounds to each project, pushing ourselves to come up with innovative ideas for solving each design challenge.